The team at Vantage Motor Group wanted to use Yorkshire Coast Radio’s unique relationship with local people to launch the latest version of the increasingly popular Kia Sportage and their first ever Hybrid Crossover the Kia Niro.  We used the collective power of radio, video content and social media to drive our audience to a feature page on these cracking cars.

Video Review

Yorkshire Coast Radio’s Paddy in the Morning reviewed the all new Kia Sportage.  We then posted these video reviews on Social Media and on a dedicated promotional page on www.yorkshirecoastradio.com

 

Radio Promos Delivered Huge Reach

All online and social activity was supported by a targeted radio campaign