The team at The Brunswick Shopping Centre wanted to create something fun and family for shoppers in the run up to Christmas.  The objective was  to raise awareness of the excellent Christmas offering available and to drive footfall in store.  We came up with “Mrs Claus Hide Out”

Radio Advertising

Mrs Claus voiced her own on air promotional message encouraging all the good boys and girls to come with their parents and visit her secret hideout where they could meet her elves, make snow globes, eat candy canes and have their picture taken with Mrs Claus herself!

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Mrs Claus Secret Hideout

Taking the campaign social

Yorkshire Coast Radio have 43,000 followers on Facebook alone.  We used a mix of Facebook and Twitter to reach out to our social following.  That along with the on air family audience meant we were sure to be busy – and we were…..a huge number of people waited cheerily in line to meet Mrs Claus