Each year Yorkshire Coast Radio Solutions deliver a multi-media campaign that create enormous excitement and engagement with one of the areas leading attractions.  Here are some highlights of our most recent activity promoting Gary Barlow at Scarborough Open Air Theatre.

Exclusive on-air announcements

Yorkshire Coast Radio’s Tom Hooper broke the news that Gary Barlow will be playing Scarborough Open Air Theatre, adding to the build up using radio’s classic “Tripple Play”, three songs back to back in his Drive Home feature “The Great Escape”.  All the editorial was supported not only by presenter talk up, but by coverage in our local news output.

A stand out radio campaign

For each artist announcement we produce 40 second promo’s to run on Yorkshire Coast Radio, delivering all the  key event info, but more importantly the best of the artists music that takes us all back and sells the whole experience.  The potential audience – a whopping 82,000 people

Stop Audio

Gary Barlow OAT Promo

Our social media announcement reached 118,000 timelines

Everything we do as part of the promotion on air is mirrored on social media to maximize reach and engagement.